In the late 19th century, our journey began with our grandfather, Mr. Zaheer Ahmed, a humble and hardworking man from Ajmer, Rajasthan. After marrying into a family from Jaipur—a city renowned for its royal heritage, vibrant culture, and exquisite jewels—he found himself inspired by the city's deep connection to artistry and gemstones. While he continued working as a middleman in Ajmer to support his family, the seeds of a future legacy had already been planted in Jaipur’s rich soil.

As Jaipur flourished, transforming into a global hub for gemstones and jewelry, Mr. Zaheer Ahmed’s sons found themselves drawn to the city’s evolving identity. Motivated by a shared passion and a vision for the future, the eldest son, Mr. Afzal Ahmed, alongside his younger brothers Mr. Naseem Ahmed and Mr. Saeed Ahmed, embarked on a remarkable journey into the world of gemstones.

Their journey began in Bangkok, Thailand—the heart of the global gem trade at the time. There, they built strong relationships with some of the finest rough gemstone suppliers. With dedication and a relentless pursuit of quality, they became leading suppliers of rough emeralds and other precious stones in Jaipur, helping establish the city as the "Pink City" of gems.

From humble beginnings, the three brothers expanded their business across borders, driven by trust, passion, and a reputation for quality. With time, they moved beyond rough stone trading and ventured into polished gemstones, fine jewelry manufacturing, and retail. Their presence grew across major global cities including Jaipur (India), Bangkok (Thailand), London (UK), and Lusaka (Zambia).

Today, as the second generation, we proudly carry forward this legacy. With decades of learning, experience, and deep-rooted family values, we are committed to honoring our heritage while bringing fresh ideas and innovative designs to the world of jewelry.

We believe that jewelry is more than adornment—it is a story, a connection, a memory. We strive to create pieces that reflect not just beauty, but also the values of trust, authenticity, and craftsmanship passed down by our elders.

As we look to the future, we remain dedicated to growing this legacy with love, integrity, and a promise to always offer something unique and valuable to our customers and community.

Welcome to our journey.

Welcome to Sierra Emeralds.